纺织行业下半年开始复苏

Textile sector to begin its recovery in second half – Reports

The significant downturn in consumption recorded in recent months, as a consequence of the global financial economic slowdown, has been felt greatly in the textile-clothing sector. Spain’s industrial fabric comprises over 4,000 small to medium-sized enterprises which, like those in other neighbouring countries, are facing this economic slowdown only having recently emerged from the extensive reconversion caused by the coming-into-force of the new regulations governing international trade.

Indeed, since 2002, the sector has been implementing an intense process of adaptation to the globalisation of the textile market, which peaked in 2005 with the liberalisation of international textile interchanges. The development which has taken place throughout this time has encouraged Spanish companies to vary what has been their strategy to date and, at the present time, they are firmly committed to setting themselves apart and to seeking new alternatives which are more suited to consumer demand.

According to Angel Asensio, the president of the Spanish Federation of Fashion Companies (Fedecon), “Although the sector is prepared to face a recession, companies need financial support after having invested heavily in their reconversion process in order to be competitive inside and outside our borders”.

All the entrepreneurs and experts in the sector who were consulted about how this situation will evolve in forthcoming months coincide in showing their optimism for the second half of 2019. They unanimously say that the reactivation of the market will begin from next September onwards. “Although domestic demand will continue in negative terms during the first half of the year, the drop in inflation and in interest rates will bring with it an increase in families’ income, which will serve to stabilise the drop in consumption”, they say.

As in previous recessions, the first symptoms of recovery will be noticed when macroeconomic indexes, which have been constant in recent months, stop falling and, according to the experts “we reach rock bottom”.

In order for the sector to recover, new ideas and initiatives started up by entrepreneurs will be more important than ever. Seventy per cent of the success of a company lies in its trademark and thirty per cent in innovation, which is why now, more than ever, entrepreneurs must make a solid commitment to these two factors. On the other hand, in this situation it is pivotal to closely monitor the development of customers’ tastes in order to be able to meet their demand in a satisfactory manner. For example, in this recession, consumers have shown that they are more loyal to trademarks than ever", they say from within the sector. “If we commit to innovation, creativity and trademark image and we expand overseas, grouped together under the country trademark, the Spanish textile sector will continue to grow as it has been doing for the last thirteen years”, they stress.

To sum up, the commitment focuses on quality products which incorporate more innovation in product and design. In addition, it is pivotal to properly convey this commitment to the consumer via brand name reinforcement and product differentiation policies coupled with important, ongoing improvements in productive efficiency, without losing sight of price. Angel Asensio insists that “Spanish industry must make a firm commitment to intangible elements – trademark, image, marketing-, and reinforce the trademark image of our companies”. An analysis of development trends in the sector in 2019, undertaken by the Textile and Clothing Industry Information Centre (CITYC), highlights that it has been marked by the international economic-financial recession. The value of demand in the Spanish textile/clothing market has dropped by 5.8 %, the upshot of the enormous contraction in family consumption and in the purchase of homes. Progress in the market has determined falls in production (- 10 % in real terms) and in employment (- 7.2 %), which stand at levels similar to the previous crisis in 2005.

In spite of these figures and in view of how the textile industry has recovered and overcome other economic recessions, the sector is confident that, in the second half of 2019, demand will be reactivated and that the next 2019 autumn-winter campaign, whose collections are being shown now, will be upbeat.

The swift, intensive recovery of the textile trade - Hilario Alfaro, president of the National Textile Trade Federation (FECOTEX) is convinced that “the recovery of the textile sector is going to be swift and intensive, although we will still experience a rather complicated spring-summer season". Alfaro says that “in spite of the fact that the sector is feeling the effects of the crisis and turnover in the textile trade fell by approximately 11% in 2019, the Christmas season and the sales have eased results somewhat”.

The position of Borja Oria, the president of the Textile and Accessory Trade Business Association, ACOTEX, is similar. He acknowledges that in 2019 stores have had to make a special effort to drive demand. “In this way, outlets have started up discounts, promotions and special events to try and maintain sales”. Oria adds that “the sector hopes that the reactivation of demand will begin in the second half of 2019 and that the next 2019 autumn-winter campaign will be upbeat”.

Borja Oria says that more than ever the sector needs to lean on its two strong pillars: Spanish creativity and the entrepreneurial spirit that exists in our country. "We have an excellent base and thanks to SIMM and Cibeles Madrid Fashion Week Spanish fashion and design are increasingly present in the international marketplace. As regards fashion boutiques, Spain is at the forefront of the global fashion distribution business, with chains such as Inditex –Zara and Massimo Dutti, among others - and Mango; an example to be followed and an incentive for all fashion stores, which work to surprise us every season, gathering together garments in which quality and design prevail and which also offer a rapid response and ongoing renovation, with a clear and indispensable focus on customer needs and requests.

报道：布料行业下半年开始复苏

近几个月，由于全球经济放缓，消费指数显著下降，这已经深深影响到布料工作装行业。西班牙的面料业由4000多家中小型企业组成，就像他们的邻国一样，他们也面临着经济衰退的影响，由于近在国际贸易中才生效的新条例，经济开始有所复苏。

事实上，自2002年以来，该部门一直积极适应全球面料品市场，并且在2005年达到国际面料品市场的顶峰。这段时间的进展坚定了西班牙面料企业在不同的时期制定不同的措施。目前，他们致力于完善自己，并且寻求新的替代，更好的满足消费者的需求。

根据西班牙足协时装公司（ Fedecon ）主席Angel Asensio说，”虽然现在布料行业试图迎面经济衰退，公司需要财政支持，在目前经济复苏时期，投入巨资以提高我们的竞争力。

全部的布料行业的专家和企业家如何将目前的情况和未来几个月的进展相吻合进行了磋商。他们一致认为，面料行业将从明年9月开始复苏。“虽然现在国内需求在09年季度依旧低位运行，但是通货膨胀率和银行利率下降将增加家庭收入，这将有助于平稳降低消费价格。”

如同以往的衰退一样，衡量经济恢复的指标是宏观经济指标。他在近几个月保持稳定，已经停止下跌。根据专家的言论“我们已经到达谷底”

为了促使布料部门的复苏，企业家比以前更注重新思想，新措施的公布。一个公司的成功有70%靠商标，30%靠创新。这就是为什么企业家现在比以往任何时候都注重这两个方面。另一方面，在这种情况下要紧密关注客户口味的变化，以便能够更加满足客户的需求。例如 ，在目前这个经济衰退的情况下，消费者已经表明，他们比以往任何时候都忠于品牌。“如果我们致力于创新，制造，品牌形象的设计，我们扩大海外市场，和其他国家品牌一起组合进展，西班牙面料业将继续增长，就像他在13年前做的一样。”

总之，承诺的重点是融入更多创新产品和设计的高质量的产品。此外，它的关键是向消费者正确传达这一承诺，通过强化产品品牌和差别化政策，加上延续有效的生产效率，但同时又不以提高价格为代价。Angel Asensio坚称，“西班牙工业必须作出肯定的承诺，比如无形要素：商标，形象，市场营销，加强我们公司商标的形象 。”

由布料及制衣业资讯中心（ CITYC ）制定的2019年布料行业的分析进展趋势突出国际经济衰退对面料行业的影响。西班牙面料/工作装市场的需求已下跌了5.8 ％ ，其结果是造成家庭消费和购买住房的大幅度回缩。市场上产品需求下降 10 ％和就业率降低7.2 ％，这是相比2005年前的一次危机而言。

完管这些数据，并考虑如何使面料工业恢复活力，并克服其他经济衰退，该部门有信心在2019年下半年重新启动需求，并在09年秋冬时期，市场将会很乐观。

迅速，密集的恢复面料品贸易-印度国家布料贸易联合会（ FECOTEX ）主席伊拉里奥阿尔法罗信任， “面料部门的复苏将是迅速而密集的，但在春夏季节，我们仍旧会面临一个相当复杂的环境。”阿尔法罗说， “完管该部门遭遇经济危机，2019年面料贸易量下降了月11%，在这样的情况下，计划到圣诞节，销售业绩会有所缓解。 “

面料及其配件贸易商业协会（ACOTEX）主席博尔哈奥里亚的站场是相似的。他承认2019年商店不得不为拉动需求做非常的努力。“因此，店铺和半了折扣，促销和一些非常活动，以期保持销售。”奥里亚补充说，“该部门期望在2019年下半年，需求将得到恢复，下一届的销量将是乐观的。”

博尔哈奥里亚说，该部门比以往任何时候更需要加强两个强大支柱：西班牙文制造力和企业家精神存在于我们国家。 “我们有一个很好的基础，同时感激SIMM和Cibeles在西班牙马德里的时装周表演，并且在国际市场上设计越来越多。至于时装精品店，西班牙是站在全球时装分销业务的基础上，和Inditex –Zara，Massimo Dutti，以及 Mango等连锁店协作;这说明我们应遵循和鼓舞全部时尚商店，它在每个季节都汇合了高端的工作装，这使我们感到惊讶，他们也提供了快速反应和延续翻新，对客户的需求方面有明确的，不可缺少的重点。